About Us

Prodigm Inc. – Systems Designers & Strategic Planners

Since 1991, Prodigm has specialized in re-imagining how small and medium businesses operate—by designing the systems that power their success. As a Zoho CRM Certified Consultant and DMAP-Authorized systems designer, we help organizations define, design, and document robust business solutions—before any implementation begins.

Why Prodigm?

• We focus on system design- think of it like an architect's role before a building project is approved. Through structured frameworks like DMAP, we uncover your organization’s key workflows, KPIs, and user needs, and translate them into clear, actionable system designs.

• Our plans don’t just sit on a shelf. They serve as shared, developer-friendly roadmaps that reduce ambiguity, accelerate build quality, and improve adoption.

• We combine deep business process insight with Zoho expertise gained through over a decade of advanced partner status and hundreds of successful projects.


Our Approach

• Discovery & Planning - Map workflows, objectives, and must-have functionality.

• System Design – Create shareable designs that clarify integrations, responsibilities, and user journeys.

• Developer Alignment – Hand off documentation that empowers smooth implementation- internal or outsourced.

• Funding Facilitation – Help secure subsidies for design and implementation costs through programs like DMAP and TDP (Ontario programs) to pave the path for implementation.

Whether you’re a trade association, insurance provider, distributor, or service-based organization, we bring clarity to your systems. From AI-driven direct sales designs to complex CRM-ERP integration, our design-first philosophy ensures efficiency, scalability, and profitability.

Get in touch to turn your operational complexity into mapped, modernized systems that deliver real business advantage.
Peter Coy, President & Founder, Senior Business Consultant

Peter Coy

President & Founder

Peter is an experienced DMAP authorized consultant, software executive and entrepreneur. He has expertise in systems analysis & design, project management, and sales & marketing.

Aly Coy

Marketing Manager

Aly Coy is the Marketing Manager at Prodigm and junior project manager.  

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