Our clients often come to us to help them solve problems with one of the three key ingredients that profoundly impact their competitiveness and cost structure.
The three areas are: Customer or Contact relationship Management, Designing and implementing an effective sales procedure, and Sales Training.
1. Customer or Contact Relationship Management (CRM)
Symptoms that indicate you need one:
- Problems with coordinating your communication with customers
- Difficulty with sales reporting and coordination of sales opportunities and prospects
- Client inquiries and problems are not getting processed fast enough
- Your customer base is eroding
- You are losing market share
- You feel disorganized and insecure about data and who can access it
- You are not getting the feedback you need from your sales force
We provide and implement the open source Zoho CRM system, along with other hosted solutions, depending on the needs of your business, that store all data online in the “cloud,” which means we can offer a very effective solution for a low per-user cost and with minimal technical support required.
CRM is a key management tool for effective development of your critical company asset. Your customers and prospects are the tangible results of all of the investment you make and have ever made, in sales and marketing. Managing that asset effectively means dealing effectively with your customer’s projects, ensuring that you understand your customer’s needs and aspirations and always being sensitive to the various ways that one customer has unique challenges that everyone in your organization needs to be responsive and considerate towards.
Your management and conversion rate of sales opportunities provides immediate feedback for your competitive position and highlights the effectiveness of your sales process and marketing positioning. It is the nexus of all information and the security control around the use and dissemination of that information.
2. Sales management
We provide a service of sales process design and implementation that includes defining the sales stages, providing a check-list of key information that needs to be gathered during a sales process, like identifying the key decision makers and when the solution is required. The combination of the checklist and effective sales stages are then implemented in your CRM-based sales management system, providing clear unequivocal reporting on the true sales picture.
A clear sales strategy is critical to avoid unpredictable sales performances. Many businesses, particularly smaller businesses, find it very hard to predict sales or measure sales progress. Sales may happen eventually but often not at the time predicted in the sales forecast. This unpredictability means that it is hard to provide the right sized production capability to meet actual demand. This is particularly difficult and critical in areas of business that provide skilled services as these are the hardest to ramp up effectively on short notice. It is also very difficult for a smaller business that may only be available to afford one or two sales people, to discover that their hire was a mistake and that the sales person is not providing accurate forecasts or gathering effective sales information.
3. Sales Training
Sales force is not asking the right questions to qualify prospects early - Sales people lack confidence in your product and how it is sold - Sales results are down and you are not sure why - Sales management is not providing effective training to new hires.
Training that Prodigm delivers is focused on winning the support and cooperation of the sales force in using the CRM system effectively for the benefit of everyone. We provide a level of introduction to the effective sales concepts that we support and implement. For consistent and on-going sales training that provides coaching, accountability and reinforcement of effective habits and practices.
Rapid positive results can be realized by making improvements in these three areas. It is our passion and focus to help your business grow and succeed in a short period of time.