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Ready… Aim… Fire...
Discover the missing element in even the best designed websites
There are other companies that, like Prodigm, offer Website Design, SEO and CRM systems and are ZOHO CRM Partners, so why do our clients choose us? Our USP sets us apart. Do you know what your business Unique Selling Proposition is? It describes, in ten words or less, how a customer benefits by choosing your product or service. As an example, for Prodigm, our USP is described and amplified in this “Elevator speech” the element sections are described in <>, When you design your own USP and elevator speech you will need content in each of the <> sections: As an example, our USP is:
<General positioning statement>
“We help you do more business on the web”.
<Three emotional “buy” reasons>
“Typically clients come to us because:
- Website isn’t attracting response
- Don’t know how to convert inquiries into sales.
- Don’t have an effective sales management process”.
<Why choose us?>
“Other companies build web sites. We build businesses by creating web sites that generate leads and sales. Expect a total solution, including everything you need to be successful. That includes design, optimization, back end contact management systems (CRM) customization and web-form integration, plus social media program management services. We can also help you build an entirely new sales funnel with the following services:
When we start a project, the USP is the starting point from which we can proceed. It is part of the Ready, Aim process that preceeds website development.
If you need help formulating your USP we have several marketing services partners who can help you research and articulate this key statement.
How to Create a USP that Works:
Do's
- Talk about the outcome that is most important to the customer
- Define how you deliver that outcome
- Compress your USP into 10 words of less
- Use everyday language
Don’t
- Focus on the features of your service or product
- Talk about what your company does
- Use jargon or technical language
- Brag about the success of your company
If you would like to discuss any of these issues with me, send me an an email, or contact us by phone.
Peter Coy | President | Prodigm Inc. | Toronto
“CRM that Fits”
Website Re-design or Optimization services, Contact Management Systems (CRM), customization and web-form integration, plus Social Media
Peter has a Masters Certificate in Project Management from Schulich School of Business and has managed hundreds of projects for large and small organizations in a long IT career in Development, Design, Sales and Marketing.
Contact: +1 416 564 1446 | petercoy@prodigm.ca | www.prodigm.ca
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