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Many companies launch Contact Relationship Management initiatives with only a vague idea of what they want to achieve, what objectives are to be met. This white paper is designed to provide you with tools to analyze your requirements and to make the most of what a CRM can do for you
A CRM system has the potential to impact your business in profound ways. It will impact the way your customers view you and your brand, and the success rate you experience in your sales conversion process. The revolution* in Internet usage for pre-purchase analysis means that your whole web-presence is also a critical aspect that needs full integration with your CRM
In 2010 95% of all business to business purchases are initiated by the purchaser making a web-search to compare products
Below we have listed fifty questions that you may wish to think about before initiating a CRM investment.
As Yogi Berra once said: “You gotta be careful if you don't know where you're going, otherwise you might not get there ”.
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